PROJECT:
TWA - Stories from the Road: Narrative Ambassador
CLIENT:
ABOUT
Apertunity Productions partnered with Storyation to create a campaign aimed at encouraging more operators to sign up as tourism vendors
APPROACH
The shoot focused on 12 different vendors around WA from Exmouth to Esperance. It was a 12 day shoot that captured the beauty of WA while positioning the benefits of working as an operator.
IMPACT
The campaign gave Tourism WA a bank of real vendor stories spanning the state, from Exmouth to Esperance, ready to run across their channels. Rather than a sales pitch, it showed prospective operators what the work actually looks like — the places, the people, and the reasons it’s worth signing on.
Let’s create something worth watching.
Let’s talk