PROJECT:
Gene Hardy: Margaret River Made Me
CLIENT:
ABOUT
This is part of the Stories from the Road campaign, and it belongs to Gene Hardy. Gene and his family run the Cape to Cape tours and keep the tracks in shape, and the film is his account of what Margaret River means to him and how the place has shaped his life.
APPROACH
We spent time with Gene along the Cape to Cape, filming him where he works and letting him talk. The story is his, so we built the film around his own words and the coast he knows rather than around a script.
IMPACT
is a personal story rather than a brochure. Gene carries the whole film, and his connection to Margaret River does the selling on its own. It gives Tourism WA a piece that feels like a person talking, not a place being advertised.
Let’s create something worth watching.
Let’s talk