PROJECT:
Telstra Perth Fashion Festival
CLIENT:
ABOUT
The Telstra Perth Fashion Festival was the state's flagship fashion event, and for four years we were its production partner across both the summer and winter festivals. The work ran from the campaigns that sold each season through to full festival coverage, with the winter festival the deep end: a week of shows, two a day, and an edit of every runway cut and delivered to media overnight.
APPROACH
Runway coverage is live sport with better lighting. Shows don't repeat, so every look had to be captured clean the first time, multi-camera, and the edit turned around while the city slept, because a runway cut that misses the morning news cycle is worthless. Over a week that meant a rolling pipeline, shooting the evening show while the afternoon's was cutting, fourteen shows deep by the end. The campaign work sat on the other side of the calendar, building each season's identity before a single model walked.
IMPACT
The festival got a partner who could sell the season and then keep pace with it, four years running, and designers and media got broadcast-ready coverage of every show before the next morning. For us it's the page that proves throughput: overnight turnarounds, sustained across a week, repeated across years. Clients with live events read this and know the answer to their real question, which is whether the crew survives day four.
Let’s create something worth watching.
Let’s talk