PROJECT:
Samphire Rottnest: Island Time
CLIENT:
ABOUT
A lifestyle series covering Rottnest Island's two landmark stays: Samphire, the luxury beachfront resort, and Hotel Rottnest, the pub on the bay that anchors every island trip. The series takes in both venues, the restaurants including Lontara and Isola, and the island around them, from the bays at first light to the ferry home.
APPROACH
We shot both venues at a guest's pace, in natural light, following the day as it actually runs: mornings by the water at Samphire, the slow walk from the pool to lunch, afternoon settling into the beer garden at Hotel Rottnest as the ferries empty out. The two properties needed their own registers, Samphire quiet and composed, Hotel Rottnest loose and social, and the series holds them apart while keeping one look across the island. Lontara and Isola got their own chapters, with time on the kitchens and the plates, because the food is half the reason people make the crossing.
IMPACT
The series sells the weekend people are already daydreaming about, with each venue, the restaurants and the island getting their own assets, cut for campaigns and socials. One shoot feeds two properties' marketing calendars for a season. For us it anchors the lifestyle end of the portfolio, and it settles an argument we like making about WA: this location is twenty minutes from Fremantle, and we know it at every hour of the day.
Let’s create something worth watching.
Let’s talk