PROJECT:
Rusty: Summer Campaign
CLIENT:
ABOUT
Rusty's Spring/Summer campaign, covering the men's and women's ranges, shot over three days across the South West of WA with team riders Letty Mortensen and Kevin Schulz. The brief lived in two worlds at once: real surfing, with the boys towed into waves behind a jetski, and fashion, with the range shot on land between sessions. The campaign moves between the two the way the brand does.
PHOTOGRAPHY
APPROACH
Surf campaigns are hostage to the ocean, so the three days ran on a swell forecast instead of a schedule, chasing conditions up and down the coast and folding the fashion coverage into the gaps the ocean left us. Tow-in work needs its own machinery, a ski, a driver who reads waves, and a camera position that keeps up, and the fashion frames needed the opposite: stillness, styling and light. The same small crew delivered both, often in the same afternoon.
IMPACT
Rusty got a season campaign with real surfing at its core, shot with its own team riders on waves that mean something, and lookbook coverage for both ranges out of the same three days. For us it's the page where action sport meets fashion, and the proof is in the pairing: a crew that can hang a camera off a jetski at speed can also compose a lookbook frame, and it takes both to sell a surf brand.
Let’s create something worth watching.
Let’s talk