PROJECT:
RAC: Insurance Cover
CLIENT:
ABOUT
This was a road safety campaign for RAC, made with Perth agency Perth is OK, focused on camper trailers and motorbikes. It ran under the line "Protect your pride and joy at every turn," speaking to the people who take real care of what they ride and tow.
PHOTOGRAPHY
APPROACH
We built the piece around the gear people love and look after, the bike, the camper trailer, and tied that same care back to how they drive. To capture the vehicles in motion we ran our RED camera systems on a stabilised car mount, tracking alongside the action so the footage moves with it rather than watching from the roadside. The point was to reach riders and towers through something they already value, rather than warn them into it.
IMPACT
The campaign gave RAC a safety message pitched at a specific audience, riders and camper-trailer owners, framed around pride in their gear instead of fear. That framing is what lets a road safety message land with people who have heard every warning before.
Let’s create something worth watching.
Let’s talk