PROJECT:
Mt Marion Lithium Project
CLIENT:
ABOUT
Mineral Resources needed to bring more people to the Mt Marion Lithium Project, so we built a campaign around what life on site is actually like: the camp, the food, the crews, and the part Mt Marion plays in the future of lithium.
APPROACH
Rather than sell the roster, we filmed the day-to-day: the mess at mealtime, downtime around camp, and the people who make the operation run. We shot it on site and around the work, showing the reality of camp life alongside the bigger story of where lithium is heading.
IMPACT
The campaign gave MinRes recruitment content that speaks to what candidates actually want to know — what the camp, the food, and the crew are really like. By showing the human side of the operation and framing Mt Marion within the green-energy shift, it made the project something people could picture themselves joining.
Let’s create something worth watching.
Let’s talk