PROJECT:
Karratha International: The New Menu
CLIENT:
ABOUT
The Karratha International is the Pilbara's established hotel, and this was its first piece of content since the venue's relaunch. We were brought in to showcase the new menu, shooting the dishes, the kitchen behind them and the venue itself to give the launch a proper opening statement.
APPROACH
A menu shoot in Karratha runs differently to one in Perth. There's no food stylist around the corner and no reshoot day, so we planned the dish list with the kitchen in advance, shot each plate fresh as it came off the pass, and built coverage of the venue and bar around the kitchen's service rhythm. Launch content also has to set the tone for everything that follows it, so we shot wide enough to give them a library, with hero dishes, details and atmosphere they can run across socials and campaigns well past launch week.
IMPACT
The hotel got its relaunch moment: menu content that tells Karratha the venue has stepped up, plus a library that keeps feeding their channels after the launch. For us it extends the hospitality work into the Pilbara, where we already spend half our year on the mining side, and it makes a point worth making to every regional venue: you don't need to fly a Perth crew up blind, because we're already up there.
Let’s create something worth watching.
Let’s talk