PROJECT:
Crown Perth: Farm to Table
CLIENT:
ABOUT
A four-part series for Crown Perth telling the stories behind its suppliers. We travelled to Giniversity in Margaret River, Leeuwin Estate, Harvey Cheese and Squished Juice, sitting down with the owners and makers at each to film where their product comes from and what goes into getting it right. The series connects the plates and glasses at Crown back to the paddocks, vines and stills they started in.
APPROACH
Each episode runs on the maker's own telling. We shot on location at every supplier, interviews with the people responsible and process coverage of the work itself: the stills at Giniversity, the vintage at Leeuwin, the vats at Harvey Cheese, the fruit coming in at Squished. Four businesses at four scales, from a family cheesemaker to one of the country's great wineries, and the series gives each one the same care so the set feels like a collection.
IMPACT
Crown gets provenance content that does real menu work, because "our gin comes from Margaret River" lands harder when guests have met the distiller. The series also strengthens Crown's supplier relationships, since every episode is an asset the supplier wants to share too, which multiplies the reach for free. For us it's four food producers, four locations across the South West, one consistent series, and a page that speaks directly to every hospitality brand with a provenance story going untold.
Let’s create something worth watching.
Let’s talk