PROJECT:
Barbie: Role Models with Julie Bishop
CLIENT:
ABOUT
Part of Mattel's global Role Models campaign under the Dream Gap Project, which honours women with a one-of-a-kind Barbie made in their likeness. Australia's 2021 role model was the Hon Julie Bishop, the country's first female Foreign Minister. We produced the Australian launch film introducing Julie and her doll, complete with the blue suit, red heels and miniature diplomatic passport.
APPROACH
A global campaign comes with a global playbook, so the job was to deliver Mattel's brand standard while making the Australian chapter feel like Julie's own story. We kept the film warm and personal rather than corporate. The doll is the hook, but the message about what girls can grow up to be is the point, and the edit holds that order.
IMPACT
The film carried Australia's contribution to a worldwide campaign and travelled across Barbie's channels and national press coverage. For us it shows we can deliver inside a global brand framework, work with high-profile talent, and handle a launch where the client, the talent and the world's biggest toy brand all have a stake in the result.
Let’s create something worth watching.
Let’s talk