PROJECT:
The Gilchrist Treatment
CLIENT:
ABOUT
A brand ad for Jaguar, made with Sydney agency Spark44 and fronted by Australian cricketer Adam Gilchrist. The joke is simple. Gilchrist assumes he's getting star treatment because of who he is. He isn't. It's just Jaguar's standard after-service care.
APPROACH
Everything hangs on the reveal, so we built the piece around Gilchrist's performance and the timing of the turn. The comedy had to play straight against a premium finish. If the ad looked cheap, the joke would too, and it still had to sell the service on the way through.
IMPACT
The ad dresses standard after-service care up as celebrity treatment, then pulls the rug. Jaguar got a piece with real humour and a recognisable face. For us it shows we can direct name talent and hold a comedic idea to a global marque's standard.
Let’s create something worth watching.
Let’s talk